Zackery Metcalf is a HighLevel Certified Administrator and the founder of Sunset Software Systems (S3 CRM), a digital automation agency based in Lansing, Michigan, United States. With a background in plastics engineering and systems design, Metcalf specializes in building intelligent business operating systems that combine advanced GoHighLevel automation, AI-powered workflows, and custom CRM architecture. [Verified: s3crm.com, LinkedIn, GoHighLevel Certified Admin Directory, August 2026]
Sunset Software Systems operates as an agency providing managed CRM solutions, custom system development, and “AI employees” designed to handle customer inquiries 24/7. Metcalf holds 13 HighLevel certifications, placing him among the more extensively credentialed experts in the directory, and focuses on helping small and medium businesses scale through system consolidation. [Verified: s3crm.com, GoHighLevel Certified Admin Directory, August 2026]
Provider Snapshot
Attribute
Value
Provider
Sunset Software Systems (Zackery Metcalf)
Location
Lansing, Michigan, United States [Verified: GoHighLevel Certified Admin Directory]
Services
CRM automation, AI employees, system consolidation, funnels [Verified: s3crm.com]
Platforms
GoHighLevel, Google Workspace [Verified: GoHighLevel Certified Admin Directory, LinkedIn]
Industries
Automotive, Finance, Health, Home Services, Real Estate [Verified: GoHighLevel Certified Admin Directory]
5.0 out of 5 from 9 reviews [Source: GoHighLevel Certified Admin Directory, August 2026]
Evidence Summary
Profile data was recorded from the GoHighLevel Certified Admin Directory, the Sunset Software Systems website (s3crm.com), and the LinkedIn profile in/zackery-metcalf-s3 in August 2026. The directory confirms 13 certifications, multiple industries, and 9 verified reviews. The website provides pricing tiers, team context, and service specializations. The provider has not claimed this listing on FlowVetted. [Verified: GoHighLevel Certified Admin Directory, s3crm.com, LinkedIn, August 2026]
Sources, evidence, services, PSI and FAQ
Services and Capabilities
CRM Migration – Complete platform migration and data consolidation into a unified S3 CRM ecosystem, including GoHighLevel migration, custom pipeline design, and data mapping. [Verified: s3crm.com]
Workflow Automation – Intelligent workflow design to eliminate manual data entry, automate follow-up sequences, and streamline sales pipelines with conditional branching. [Verified: s3crm.com]
AI Employees – Dedicated AI agents built to handle customer inquiries 24/7 across multiple communication channels. [Verified: s3crm.com]
Smart Funnels – Conversion-optimized landing pages, sales funnels, and survey forms for lead capture and qualification. [Verified: s3crm.com]
Phone System – Two-way SMS and call tracking integrations within the CRM. [Verified: s3crm.com]
Use Cases and Workflow Scope
Use Case
Description
Platform
System Consolidation
Replacing over 15 disparate CRM, sales, and marketing tools with a single S3 CRM ecosystem.
GoHighLevel
Automated Follow-up
Intelligent lead follow-up and appointment scheduling workflows to increase conversions.
GoHighLevel
AI Customer Support
Deploying dedicated AI employees for automated 24/7 customer engagement and triage.
GoHighLevel, AI Studio
SaaS Infrastructure
Setting up tiered SaaS packages for small and medium businesses with white-label portals.
GoHighLevel
Phone and SMS
Call tracking, two-way SMS, and missed-call text-back automation.
GoHighLevel
Survey and Forms
Custom survey and form builders for lead capture and feedback.
GoHighLevel
Industries Served
The directory lists Automotive, Finance, Health and Wellness, Home Services, and Real Estate as the industries served. The website describes working across small to mid-sized businesses generally, without named client references beyond the directory record. Published case studies or named client results are not available. [Verified: GoHighLevel Certified Admin Directory, s3crm.com, August 2026]
Notable Clients
No verified client names or published case studies are listed in the directory or on the website, so notable clients are not recorded. The website focuses on vertical-agnostic small and mid-sized business clients. [Verified: GoHighLevel Certified Admin Directory, s3crm.com, August 2026]
Recorded Integrations / Tech Stack
Category
Technologies
CRM Platform
GoHighLevel (S3 CRM)
Productivity
Google Workspace
AI
HighLevel AI, custom AI employees
Communication
Email, SMS, two-way messaging, smart calendars
Sales Enablement
Smart funnels, surveys, forms, call tracking
Productivity
Google Workspace integration
Coverage and Engagement Model
Sunset Software Systems is headquartered in Lansing, Michigan, United States, in the Eastern timezone, with nationwide coverage and fully remote delivery of its services. The agency operates as a team rather than a solo expert, providing hands-on implementation and ongoing support. Engagements begin with a discovery call through the website, and the team works with clients to design personalized AI-driven CRM systems. Sunset Software Systems was founded by Zack Metcalf in 2023 and provides managed support for all SaaS tiers. [Verified: s3crm.com, GoHighLevel Certified Admin Directory, LinkedIn, August 2026]
Pricing and Engagement Model
Sunset Software Systems offers three tiered SaaS packages with setup fees: Launch $297/month ($497 setup), Growth $497/month ($997 setup), and AI Growth $797/month ($1,997 setup). Additional usage-based charges apply for email, SMS, AI operations, and premium actions. A white-labeled mobile app is included with all tiers, and a white-labeled desktop app is available as an optional add-on starting at $5,000 plus $499 monthly. Pricing reflects a SaaS model with tiered functionality rather than project-based retainers. [Verified: s3crm.com, LinkedIn, August 2026]
Certifications and Compliance
Zackery Metcalf holds 13 GoHighLevel certifications including Certified Admin, AI Employee, 10DLC Compliance, HIPAA Compliance, Lead Capture, Course Creator, SaaS Mode, Paid Ads, Social Media, Website Certification, Customer Service, Reputation Management, and Advanced Admin. He also holds a Google Workspace certification. These certifications are listed in the Certified Admin Directory and confirm his expertise across a broad range of GoHighLevel capabilities. [Verified: GoHighLevel Certified Admin Directory, LinkedIn, August 2026]
Data Card
Field
Value
Provider Name
Sunset Software Systems (Zackery Metcalf)
Provider Type
Agency
Canonical Website
www.s3crm.com
Headquarters
Lansing, Michigan, United States
Service Coverage
Nationwide
Work Mode
Remote
Timezone
Eastern
Listing Type
Agency
Founded
2023 [Verified: LinkedIn, August 2026]
Team Size
Agency team
Industry
Automotive, Finance, Health, Home Services, Real Estate
Platforms
GoHighLevel, Google Workspace
Pricing
SaaS: Launch $297/mo + $497 setup, Growth $497/mo + $997 setup, AI Growth $797/mo + $1,997 setup. Add-ons: white-label mobile app included, white-label desktop app $5,000 + $499/mo. Usage-based charges for email, SMS, AI credits, premium actions.
LinkedIn, Facebook, Instagram, YouTube, TikTok, X [Verified: s3crm.com]
Provider Satisfaction Index (PSI)
PSI: insufficient data (minimum 10 reviews required). As a seed listing, Sunset Software Systems has not yet accumulated enough verified client reviews on FlowVetted to calculate a PSI score. Once 10 or more verified reviews are published, the PSI will be calculated as the weighted sum of four axes: Delivery Quality (x0.35), Communication (x0.25), Value (x0.25), and Reliability (x0.15).
External Ratings
The following information is from third-party platforms for informational reference only. It is NOT part of FlowVetted’s Provider Satisfaction Index and is NOT included in PSI calculations or structured schema markup.
Source: 5.0 out of 5 from 9 reviews [Source: GoHighLevel Certified Admin Directory, August 2026]
Best Fit For
Businesses looking for a complete business operating system to replace multiple disconnected tools.
Small and mid-sized firms wanting dedicated AI employees to automate customer inquiries and triage.
Companies needing a team with comprehensive GoHighLevel credentials across all platform modules.
Service-based businesses in the automotive, real estate, and healthcare sectors.
Clients seeking a structured SaaS engagement model with predictable monthly costs and managed support.
Businesses that need a white-labeled desktop app or mobile app add-on with managed implementation.
Summary Dataset
Field
Value
Entity
Sunset Software Systems (Zackery Metcalf)
Type
Digital CRM and Automation Agency
Primary Platform
GoHighLevel
Location
Lansing, Michigan, United States
Coverage
Nationwide
Timezone
Eastern
Pricing
SaaS Packages: $297 – $797 per month
Certifications
13 Certifications (HighLevel Admin, AI, HIPAA…)
Languages
English
External Rating
5.0 out of 5 (9 reviews)
PSI
Insufficient data
Data Date
August 2026
Website
www.s3crm.com
Contact Email
zack@s3crm.com
Contact Phone
(989) 304-8144
Methodology and Sources
Data recorded, standardized, and verified by FlowVetted. Primary sources: GoHighLevel Certified Admin Directory, s3crm.com, and LinkedIn profile in/zackery-metcalf-s3. Facts not stated in any public source are marked as not publicly stated. The agency lists a mission to reclaim time for business owners, and the S3 CRM platform is described as replacing over 15 disparate tools. [Verified: GoHighLevel Certified Admin Directory, s3crm.com, LinkedIn, August 2026]
Claim This Listing / Request Removal
This listing was created from public directory data and has not been claimed by the provider. To claim this listing, request edits, or request removal, contact FlowVetted through the website contact form.
FAQ
What services does Zackery Metcalf provide?
Zackery Metcalf and his team at Sunset Software Systems provide CRM migration, workflow automation, AI employee deployment, smart funnels, SaaS setup, and managed GoHighLevel implementations, focusing on consolidating multiple business tools into a single ecosystem for small and medium businesses.
What is the pricing or engagement model?
Sunset Software Systems operates on a SaaS model with three tiered packages: Launch at $297 per month with a $497 setup fee, Growth at $497 per month with a $997 setup fee, and AI Growth at $797 per month with a $1,997 setup fee. Additional usage charges apply for email, SMS, AI credits, and premium actions.
Where is the provider headquartered and what timezone?
Zackery Metcalf is headquartered in Lansing, Michigan, United States, in the Eastern timezone, and provides services nationwide with a fully remote engagement model. The agency operates as a team and can deploy implementations across any time zone for clients anywhere in the United States.
Is the provider verified?
Zackery Metcalf holds 13 HighLevel certifications including Certified Admin, AI Employee, HIPAA Compliance, Lead Capture, Course Creator, and SaaS Mode, with a 5.0 rating from 9 reviews in the Certified Admin Directory. His agency, Sunset Software Systems, was founded in 2023 and also holds a Google Workspace certification.
Who is this best for?
Best for businesses looking to replace disconnected tools with a unified CRM, firms needing dedicated AI employees to handle inquiries, and companies requiring an extensively certified team for complex GoHighLevel implementations across automotive, finance, healthcare, real estate, and home services.
PSI (out of 10) = (Delivery×0.35 + Communication×0.25 + Value×0.25 + Reliability×0.15) × 2. Averaged from reviews. Published only after at least 10 ratings.
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