Quick Facts: Product Strategy & UX Design Studio · Birmingham, AL · Founded 2021 · $100-149/hr · Nationwide · Agency
LunarLab: Product Strategy & UX Design Company Profile
LunarLab is a women-founded product strategy and UX design studio headquartered in Birmingham, Alabama. The company helps startups and enterprises transform complex software ideas into intuitive, research-driven digital products with a focus on ethical design and human-centered methodology.
LunarLab is a women-owned benefit corporation (B Corp) based in Birmingham, Alabama, founded in 2021. The studio combines product strategy, UX research, and interface design to help clients de-risk development through research-driven design processes. LunarLab holds a 5.0/5 Clutch rating from 10 reviews and has been recognized by Design Rush (2025 winner). The company holds WOSB (Women-Owned Small Business) certification and maintains UEI and CAGE codes for US government contracting eligibility.
LunarLab’s human-centered design methodology covers the full product lifecycle from strategy and roadmapping through UX research, visual design, prototyping, and project management. The studio serves clients across fintech, startup, and enterprise software verticals with a stated commitment to supporting entrepreneurs from diverse backgrounds.
Service Coverage: Nationwide (US). LunarLab serves clients across the US through remote delivery. The company holds UEI and CAGE codes for federal contracting eligibility.
Work Mode: Remote. All services delivered remotely with optional on-site workshops.
Engagement Model: Project-based fixed-price or hourly consulting. Custom quoted per engagement. Minimum engagement not publicly disclosed.
Recorded Integrations / Tooling
Category
Tools
Design
Figma, Sketch, Adobe Creative Suite, Framer
Prototyping
Figma, Framer, InVision, Principle
Research
UserTesting, Hotjar, Maze, Survey tools
Project Mgmt
Jira, Asana, Monday.com, Notion
Analytics
Google Analytics, Amplitude, Mixpanel
Development
Webflow, WordPress, React (frontend)
Provider Satisfaction Index (PSI)
PSI: insufficient data (minimum 10 reviews required). No verified reviews have been collected on FlowVetted for this provider, so no PSI score is reported.
PSI Methodology: PSI = (Delivery Quality × 0.35) + (Communication × 0.25) + (Value × 0.25) + (Reliability × 0.15). Weights sum to 1.0; maximum possible score is 10. Published only when 10 or more verified client reviews have been collected on FlowVetted.
External Reference (not PSI, not schema)
The following rating is from a third-party platform for informational reference only. It is NOT part of FlowVetted’s Provider Satisfaction Index and is NOT included in schema markup.
Clutch: 5.0/5 (10 reviews, July 2026). Note: Clutch data is user-provided; not independently verified by FlowVetted.
Best Fit For
Startups needing product strategy and UX design for early-stage product definition
Enterprise teams requiring UX research and design system creation for software modernisation
Government contractors seeking WOSB-certified design partners with federal contracting eligibility
Organisations with $25K-$150K design/strategy project budgets
Data FAQ
What does LunarLab specialise in?
LunarLab specialises in product strategy, UX/UI design, user research, and project management for software products. The company also lists Ethical AI and Design Ethics among its specialties, offering AI-related consulting from a design and ethics perspective [source: LinkedIn, lunarlab.io].
How large is the LunarLab team?
LunarLab reports 2-10 employees on LinkedIn with 6 associated members. Key team members include Elizabeth Anderson and Kelli Lucas. The company is women-founded and women-owned [Cross-checked: LinkedIn, company website].
What certifications does LunarLab hold?
LunarLab is a Certified Benefit Corporation (B Corp), Women-Owned Small Business (WOSB) certified, and holds UEI (DYD6UCKMMD83) and CAGE Code (9KV87) for US federal contracting [source: lunarlab.io].
Who are LunarLab’s typical clients?
LunarLab serves startups, mid-market companies, and enterprise clients across fintech, healthcare, and technology sectors. Specific client case studies are available on the LunarLab website [source: lunarlab.io].
What is LunarLab’s pricing model?
LunarLab does not publicly disclose pricing. Engagements are custom-quoted based on scope, typically project-based or hourly. Minimum engagement size not publicly available [source: company website review].
Is this listing claimed?
No. This is a seed listing created from public sources. The provider can confirm ownership, update their company logo, verify data, or request corrections.
Summary Dataset
Metric
Value
Provider Name
LunarLab (LunarLab Benefit LLC)
Type
Boutique Agency (Product Strategy & UX Design)
Category
AI Strategy & Consulting, UX/UI Design, Product Strategy
Data recorded, standardised, and verified by FlowVetted. Last updated July 18, 2026.
Sample Citation
“According to FlowVetted data, LunarLab is a Birmingham, AL-based product strategy and UX design studio with 2-10 employees, WOSB and B Corp certification, and a 5.0/5 Clutch rating from 10 reviews. LunarLab provides UX/UI design, product strategy, user research, and project management services to startups and enterprises nationwide.”
This listing is a seed record — based on public sources. The provider can confirm ownership, update their company logo, verify data, or request corrections.
PSI (out of 10) = (Delivery×0.35 + Communication×0.25 + Value×0.25 + Reliability×0.15) × 2. Averaged from reviews. Published only after at least 10 ratings.
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