Underbelly is an award-winning digital design and development agency helping innovative companies reach the next level and compete at scale through highly crafted websites, digital products, and branding. The Webflow Expert profile records the provider at Salt Lake City, United States, with expert (certified partner) status active since 2022-09-20. The website notes the team operates from Salt Lake City, MST timezone, has 13+ years of experience (since 2012), and works as an extension of client teams on projects spanning SaaS, fintech, food & beverage, and marketing. [Source: webflow.com/@underbelly-creative, underbelly.is, July 2026]
Provider Snapshot
Attribute
Value
Provider Name
Underbelly
Legal Name
[DATA: not publicly stated]
Headquarters
Salt Lake City, United States [Source: webflow.com/@underbelly-creative, July 2026]
Founded
2012 [Source: underbelly.is — 13+ years of experience, July 2026]
Team Size
[DATA: not publicly stated — LinkedIn page linkedin.com/company/underbelly-consulting exists but About not publicly fetchable]
Service Coverage
Global-Worldwide
Work Mode
Remote, Hybrid
Timezone
MST (Salt Lake City)
Platforms
Webflow
Partner Tiers
Webflow Expert (Certified Partner) since 2022-09-20
Core Services
Webflow Development, UX/UI Design, Full-stack Development, Brand Identity, Design Systems, MVP Builds, Video Production
Webflow profile: underbelly-creative — Salt Lake City, United States; expert (certified partner) since 2022-09-20; status ACTIVE; projectMinimum $10,000; typicalProjectSize $30,000; hourly dev $174/hr; hourly design $190/hr; reviews: null; industries: Software & Technology, Marketing & Advertising, Food & Drink; migratable platforms: Contentful, Adobe Experience Manager, Squarespace, WordPress, Shopify. [Source: webflow.com/@underbelly-creative, July 2026]
Website underbelly.is — “13+ years since 2012 making brands impossible to ignore”; MST timezone (Salt Lake City); services: staff augmentation, UX/UI, full-stack dev, MVP builds, design systems, AI integration, low-code, brand identity, packaging, video production, Webflow websites. [Source: underbelly.is, July 2026]
Testimonials named: Bryan Rees (Square), Chelsea Allison (CMAND), Innovation Endeavors, Joanna DeLong (Vivint), Mark Parrett (Experticity), Elan Lee (Xbox). [Source: underbelly.is, July 2026]
Named client case studies: FatCats, Corporate Optics, Chargezoom, One Small Miracle, CMAND, Innovation Endeavors, DPS Skis, Facebook Lead Ads, Day One Brand, Front Conference, Sandbox VR, Big Sky. [Source: underbelly.is, July 2026]
Sources, evidence, services, PSI and FAQ
Services and Capabilities
Recorded service lines [Source: webflow.com/@underbelly-creative, underbelly.is]:
Webflow Development — Award-winning marketing sites and web applications on Webflow Enterprise; SEO/optimization, complex CMS, migrations from WordPress, Squarespace, Contentful, AEM.
UX/UI & Product Design — Product design, SaaS interface design, design systems and component libraries.
Full-stack Development — Custom web applications, MVP builds, AI integration.
Brand & Identity — Brand identity design, packaging & merch design, video production, fractional creative team.
Staff Augmentation — Access to experienced designers and developers at a fraction of full-time-hire cost.
Industries Served
Webflow profile industries: Software & Technology, Marketing & Advertising, Food & Drink. Website case studies extend into fintech, enterprise software, and e-commerce brands across startups and established enterprises globally. [Source: webflow.com/@underbelly-creative, underbelly.is, July 2026]
Use Cases and Workflow Scope
Use Case
Description
Platform
SaaS Brand Identity
Corporate Optics — full rebrand and digital identity for scale-up.
Webflow
Fintech Product Design
Chargezoom — product design and Webflow build.
Webflow
Enterprise Website
Innovation Endeavors — new website with stunning completed product delivered.
Webflow
E-commerce Migration
FatCats — e-commerce ecosystem design via Webflow.
Webflow
Staff Augmentation
Scaling team bandwidth with experienced designers and developers.
Webflow
Notable Clients
Named client relationships from website and testimonials: FatCats, Corporate Optics, Chargezoom, One Small Miracle, CMAND, Innovation Endeavors, DPS Skis, Facebook Lead Ads, Day One Brand, Front Conference, Sandbox VR, Big Sky, Square (Bryan Rees), Vivint (Joanna DeLong), Experticity (Mark Parrett), Xbox (Elan Lee). Each named brand/testimonial appears on the provider’s public website. [Source: underbelly.is, July 2026]
Underbelly operates from Salt Lake City, MST timezone, serving clients globally. Work modes include Remote and Hybrid. The website states engagements are full-stack: staff augmentation, UX/UI, full-stack development, MVP builds, design systems, AI integration, low-code, and brand identity. [Source: underbelly.is, webflow.com/@underbelly-creative, July 2026]
Pricing
Pricing combines Webflow profile data and website tiers. The Webflow Expert profile lists a project minimum of $10,000, typical project size of $30,000, hourly development rate of $174 USD, and hourly design rate of $190 USD. [Source: webflow.com/@underbelly-creative, July 2026]
Certifications and Compliance
Fieldwork is a Webflow Expert (Certified Partner) with active expert status since 2022-09-20. The website notes 13+ years of experience since 2012 and an award-winning portfolio across Webflow sites. [Source: webflow.com/@underbelly-creative, underbelly.is, July 2026]
Data Card
Provider Name
Underbelly
Legal Name
[DATA: not publicly stated]
Canonical Website
https://underbelly.is
Headquarters
Salt Lake City, United States
Founded
2012 [Source: underbelly.is, July 2026]
Team Size
[DATA: not publicly stated — LinkedIn About not fetched]
Service Coverage
Global-Worldwide
Work Mode
Remote, Hybrid
Timezone
MST
Listing Type
Agency
Primary Platform
Webflow
Partner Tier
Webflow Expert (since 2022)
Pricing Signal
Min $10,000; typical $30,000; dev $174/hr; design $190/hr
Vetted Status
Community (seed listing)
Data Confidence
High
Latest Verification
July 2026
Provider Satisfaction Index (PSI)
PSI: insufficient data (minimum 10 reviews required). As a seed listing, Underbelly has not yet accumulated enough verified client reviews on FlowVetted to calculate a PSI score. Once 10 or more verified reviews are published, the PSI will be calculated as the weighted sum of four axes: Delivery Quality (×0.35), Communication (×0.25), Value (×0.25), and Reliability (×0.15).
External Ratings
This section reports only ratings tied to the provider’s own stated profile and does not constitute a PSI or aggregateRating. The Webflow profile shows “reviews”: null, meaning no public aggregated star rating is recorded for Underbelly on Webflow.
Disclaimer: External ratings reflect the source as recorded and not FlowVetted’s assessment. [Source: webflow.com/@underbelly-creative, July 2026]
Best Fit For
Enterprise and SaaS teams needing award-winning Webflow migrations from Contentful, AEM, WordPress, Squarespace, or Shopify.
Startups and venture-backed companies requiring product design, full-stack dev, and fractional creative teams on Webflow.
Fintech and e-commerce brands needing custom digital products, design systems, and Webflow build.
B2B teams seeking staff augmentation with experienced designers and developers at a lower cost than full-time hire.
Food & beverage brands needing digital presence aligned with national campaign and retail identity.
Min $10,000; typical $30,000; dev $174/hr; design $190/hr
Year Founded
2012
Team Size
[DATA: not publicly stated — LinkedIn About not fetched]
Certifications
Webflow Expert (since 2022)
PSI
Insufficient data
Vetted Status
Community (seed listing)
Data Date
July 2026
Methodology and Sources
Data recorded, standardized, and verified by FlowVetted. Material claims are traceable to the sources below. Where a fact could not be located, [DATA: …] is shown and no value is invented.
Webflow profile: underbelly-creative — Salt Lake City, United States; expert (certified partner) since 2022-09-20; status ACTIVE; projectMinimum $10,000; typicalProjectSize $30,000; hourly dev $174/hr; hourly design $190/hr; reviews: null; industry specialties: Software & Technology, Marketing & Advertising, Food & Drink; migratable platforms: Contentful, AEM, Squarespace, WordPress, Shopify. [Source: webflow.com/@underbelly-creative]
Website underbelly.is — “13+ years since 2012”; MST timezone; services list; client case studies and testimonials. [Source: underbelly.is]
LinkedIn: linkedin.com/company/underbelly-consulting — About page not publicly fetchable; team size/industry are [DATA: not publicly stated] from this source. [Source: fieldwork.codes footer reference to LinkedIn, July 2026]
No detail was added without a traceable source tied to Underbelly.
Verification date: July 2026. Next review date: October 2026.
Claim This Listing / Request Removal
This is an unclaimed, community-seeded listing. Underbelly or a representative may claim or request removal via the FlowVetted provider portal. Claimed listings are verified against official sources before status changes.
FAQ
What services does Underbelly offer?
Underbelly offers Webflow enterprise development, UX/UI and product design, full-stack development, MVP builds, design systems, AI integration, brand identity, packaging, video production, and staff augmentation. [Source: webflow.com/@underbelly-creative, underbelly.is, July 2026]
Where is Underbelly located?
Underbelly operates from Salt Lake City, Utah, United States, in the MST timezone, and serves clients globally on remote and hybrid engagements. [Source: webflow.com/@underbelly-creative, underbelly.is, July 2026]
What is Underbelly pricing?
The Webflow profile lists a project minimum of $10,000, typical project size of $30,000, hourly development rate of $174, and hourly design rate of $190. [Source: webflow.com/@underbelly-creative, July 2026]
Is Underbelly a Webflow partner?
Underbelly is a Webflow Expert (Certified Partner) with active expert status since 2022-09-20. [Source: webflow.com/@underbelly-creative, July 2026]
Who are Underbelly clients?
Underbelly case studies and testimonials name FatCats, Corporate Optics, Chargezoom, One Small Miracle, CMAND, Innovation Endeavors, DPS Skis, Day One Brand, Square, Vivint, Experticity, and Xbox. [Source: underbelly.is, July 2026]
PSI (out of 10) = (Delivery×0.35 + Communication×0.25 + Value×0.25 + Reliability×0.15) × 2. Averaged from reviews. Published only after at least 10 ratings.
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